New Studio Museum in Harlem letterhead displays the institution’s new logo. | Courtesy Studio Museum in Harlem THE STUDIO MUSEUM IN HARLEM has a new look and feel. The museum introduced new branding, including a bold new graphic identity, custom typeface called “Studio Museum Black,” and redesigned website. Building on its mission as a nexus for artists of African descent and site for the exchange of ideas about art and society, the museum described the branding as “a new identity for a storied institution where Black art (celebrates, connects, educates, impacts, inspires, illuminates, represents, and shifts culture),” an institution where “Black Art Lives.” A new logo anchors the vision, communicating the Studio Museum’s role as a beacon of community and culture in Harlem. Stacking the words in the name of the museum on three lines creates a stepped effect, a “figurative stoop” referencing the neighborhood’s historic architecture and the design of its new building, currently under construction on 125th Street. After revealing the identity in Studio Magazine on Oct. 27, and distributing a press release on Nov. 2, the museum is hosting an official brand launch party this evening, an invitation-only affair. “Just as our building will further enable […]
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