Thursday, June 20, 2024

(BPRW) The 2023 ESSENCE Festival of Culture™ Presented by Coca-Cola® Celebrates Hip-Hop’s 50th Anniversary with Partners AT&T®, Disney, L’Oréal and Target

(BPRW) The 2023 ESSENCE Festival of Culture™ Presented by Coca-Cola® Celebrates Hip-Hop’s 50th Anniversary with Partners AT&T®, Disney, L’Oréal and Target

(Black PR Wire) NEW YORK–(BUSINESS WIRE)– It’s about to go down at the 2023 ESSENCE Festival of Culture™ presented by Coca-Cola®. This year’s four-day event will celebrate Hip-Hop’s undeniable legacy with new and returning experiences from long-standing presenting sponsor, Coca-Cola®, and major partners AT&T®, Disney, L’Oréal and Target. From June 29 to July 3, festival goers are invited to break out their Gazelle glasses, freshen up their Shell-Toes and dust off their boombox, in honor of the 50th year of Hip-Hop, both in-person in New Orleans and virtually on

The 2023 ESSENCE Festival of Culture™ presented by Coca-Cola® is more than a celebration of music; it’s a celebration of culture, and that energy will be seen and felt through impactful and diverse experiences, honoring top artists and creators in Hip-Hop who have contributed to its worldwide influence. The 29th annual festival will feature new and returning daytime performances, summits, panels, and more, helmed by the world’s most inspirational artists, influencers and experts. Attendees will receive a reminder of Hip-Hop’s unquestionable global impact on every aspect of culture–from the freshest fits to the swaggiest kicks to the hits that are lit–through daytime programming, partner activations and nightly shows. Activities include the ESSENCE Food & Wine Festival, AFROPUNK: ESSENCE Festival of Culture™ Edition, ESSENCE Center Stage, ESSENCE Marketplace, New Voices Village, Community Corner, ESSENCE Authors, Global Black Economic Forum and Village, Girl’s United House, ESSENCE Family Day: The Block and more. Furthering ESSENCE’S long-standing can’t stop, won’t stop commitment to creating economically beneficial opportunities to local Black-owned businesses, the multi-generational festival will showcase brands entrenched in culture, equity and celebration. The evening performances at the Caesar’s Superdome will culminate with the festival’s first all-Black women in Hip-Hop headliners and legendary names forever etched in Hip-Hop’s rich history including Ms. Lauryn HillMissy Elliott and Megan Thee Stallion. Alongside these iconic women in Hip-Hop, there will be performances by this year’s stacked line-up for a weekend filled with present-day vibes and back in the day jams to bust a move to every night.

“As ESSENCE continues its mission to return Blackness to Greatness, we have to show appreciation to the valued sponsors and partners that work with us to make the ESSENCE Festival of Culture™ presented by Coca-Cola®, a major success year after year,” said Pauline Malcolm-Thornton, Chief Revenue Officer at Essence Ventures. “The overwhelming desire to invest in the economic growth and social equity of the Black diaspora is evident with each of these corporate partners, and we couldn’t be more thankful for their contributions each and everyday. We are looking forward to our attendees experiencing how each partner brings the 50th anniversary of Hip-Hop to life in their own unique ways, at this year’s festival.”

The following 2023 ESSENCE Festival of Culture™ presented by Coca-Cola® sponsors will partner across the four-day event, for another year filled with activations that will amplify and give flowers to those who uplift the Black community. All powered by creativity, reverence and longevity that embodies the last true American artform–Hip-Hop…in its golden anniversary. Word up.

The Coca-Cola Company – Presenting Partner

The Coca-Cola Company proudly stands by the Essence Festival of Culture™ for the 28th year to support Black women in ways that empower her life, legacy, community and culture.

AT&T® – Major Sponsor

Connecting changes everything. The AT&T Dream in Black experience connects festival goers to a community of inspiration and a celebration of culture through a hip hop lens, empowering people to greater possibility.

Disney – Major Sponsor

The Walt Disney Company returns to the ESSENCE Festival of Culture™ as a major entertainment sponsor to celebrate Black culture and community across its brands, content, talent, and experiences through performances, panels and more.

L’Oréal – Major Sponsor

L’Oréal joins ESSENCE to celebrate the powerful influence and impact of Black culture on beauty expression and to promote a more inclusive vision of beauty.

Target – Major Sponsor

Target returns to celebrate Black culture, Black business and Black joy. In Target fashion, we’re bringing a vibe that will center Black women and feel like family – like home.

Tickets for the 2023 ESSENCE Festival of Culture™ presented by Coca-Cola® are on sale at, where attendees can also find festival information & updates. Join the conversation on social @ESSENCEFest or experience the festival virtually on


Essence Communications is the number one—and only 100% Black-owned—media, technology and commerce company at scale dedicated to Black women and communities. With a community of more than 31 million Black women, ESSENCE inspires a global audience through diverse storytelling and immersive original content rooted in Culture, Equity and Celebration. The brand’s multi-platform presence in/ publishing, experiential and online encompasses its namesake magazine; digital, video and social platforms; television specials; books; and signature live events, including Black Women in Music, Black Women in Hollywood, ESSENCE Black Women in Sports, Fashion House, Street Style and the ESSENCE Festival of Culture™.

Source: Essence Communications

The content and opinions expressed within this press release are those of the author(s) and/or represented companies, and are not necessarily shared by Black PR Wire. The author(s) and/or represented companies are solely responsible for the facts and the accuracy of the content of this Press release. Black PR Wire reserves the right to reject a press release if, in the view of Black PR Wire, the content of the release is unsuitable for distribution.


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